CARS Sandwiches & Shakes 

Ad Campaign

Meet Mo:


He’s indecisive. He couldn’t choose between chicken fingers and fries. 

So he chose both, and added some sriracha mayo. 

CARS Sandwiches & Shakes wants to see what you can create. 

Come to our Ramsey or Montclair location and make your own fat sandwich today. 

The options are endless. 

Take a picture of your creation with #CreateAtCars to be featured. 

Your name may even make it on our menu. 

What will you create? 

 CARS Sandwiches & Shakes is a restaurant specializing in "fat sandwiches" that are given names including my favorite: Fat Mo. They serve fresh, creative eats to satisfy daytime and nighttime cravings. The objective of this campaign was to increase awareness of CARS as a restaurant and brand by showing the variety of sandwiches they offer. The campaign encourages customers to make their own sandwiches combining their favorite greasy foods. I wrote a radio spot, designed a print ad, Instagram ads, and Facebook cover photo, as well as an email blast. 

Social Media Graphics