CARS Sandwiches & Shakes
He’s indecisive. He couldn’t choose between chicken fingers and fries.
So he chose both, and added some sriracha mayo.
CARS Sandwiches & Shakes wants to see what you can create.
Come to our Ramsey or Montclair location and make your own fat sandwich today.
The options are endless.
Take a picture of your creation with #CreateAtCars to be featured.
Your name may even make it on our menu.
What will you create?
CARS Sandwiches & Shakes is a restaurant specializing in "fat sandwiches" that are given names including my favorite: Fat Mo. They serve fresh, creative eats to satisfy daytime and nighttime cravings. The objective of this campaign was to increase awareness of CARS as a restaurant and brand by showing the variety of sandwiches they offer. The campaign encourages customers to make their own sandwiches combining their favorite greasy foods. I wrote a radio spot, designed a print ad, Instagram ads, and Facebook cover photo, as well as an email blast.