Type: Art Direction, Design, Copywriting

Concept:  CARS Sandwiches & Shakes is a restaurant specializing in New Jersey style "fat sandwiches" that are given names including Fat Mo. They serve fresh, creative eats to satisfy daytime and nighttime cravings. The objective of this campaign was to increase awareness of CARS as a restaurant and brand by showing the variety of sandwiches they offer. The campaign encourages customers to make their own sandwiches combining their favorite greasy foods.