Burlington Downtown Corporation (BDC)
Strategic Communications Campaign: "Bloom with Burlington"
In my Strategic Campaigns class, we were asked to create a strategic communications campaign for the BDC to spread awareness of their economic revitalization plan for Burlington, NC. Over the course of the semester, I collaborated with a team conducting research, forming insights about the target market, and creating actionable objectives, strategies, and tactics. As the group's Creative Content Director, I was primarily responsible for the concepting and development of traditional and non-traditional Advertising and PR tactics. The BDC employees chose elements of our "Bloom with Burlington" campaign to execute.