Concept: Secret Sandwich Society of Fayetteville, West Virginia is a rustic-style restaurant featuring creative sandwiches, soup, salad, beer, cider & live music. Their current menu design lacked this rustic charm. I reimagined SSS as a hole in the wall tavern and redesigned the menu and logo to reflect just that. I printed the menu on handmade computer paper and presented it on a wooden board to elevate the rustic design further.