Independent Project / Spring 2020
Type: Package Design, Branding
Concept: The wine aisle can be overwhelming; it's easy to get lost in the endless shelves and the endless choices. With only three flavors, Just Wine makes your choice a little easier. It is a brand that highlights modern-day simplicity. With colorful, yet minimalistic labels reminiscent of Pantone swatches, Just Wine is a match made in heaven for the aesthetic loving millennial in your life.
My objective was to design a wine brand and label that was simplistic but also stood out among the hundreds of bottles on the shelves. As I gathered images for my research and inspiration, I came across this Pantone beer packaging, as well as minimalist wine label design. These images inspired my concept and design solution for Just Wine