The American Heart Association

Independent Project / Spring 2020

Type: Art Direction, Design, Copywriting

Concept: This educational advertising campaign sponsored by the American Heart Association shows elementary school students the benefits of eating more fruits and vegetables. By reimagining everyday objects as different fruits, students will learn to see healthy eating in their everyday lives. Instagram posts target parents to encourage their kids to adopt healthier habits. I created the composite images using my own photos.

healthyeatingcampaignmockup.jpg
healthyeatingcampaignmockup.jpg
healthyeatingcampaignmockup copy.jpg
aha pear mockup.png
aha basketball mockup.png
aha banana mockup.png