Ultimate Ears Wonderboom
Collaborative Project / Summer 2020
Type: Concepting, Art Direction, Graphic Design & Illustration, Copywriting
Insight: Since the start of the COVID-19 pandemic, we have become nostalgic and so have our listening habits.
Idea: Advertising campaign featuring fun print ads and social posts encouraging Wonderboom speaker users to #bringbackwonderful in their own lives through early 2000s nostalgic music.
Target audience is older Gen Zs.